Digital Marketing - the final frontier?
The digital space moves so fast, it’s hard to stay on top of everything, let alone take care of your business as well as your own technical professional too!
Dear Small Business Owners - #5 Your People
If you’re spending 9 hours each day up on a roof, or with your hands full of concrete, or elbow deep in pedicure bowls – then you physically can’t manage incoming phonecalls, or emails let alone a website.
Dear Small Business Owners - #4 Losing is Not the End
You’ve automated your leads capture process, and the data, leads, enquiries and customer phone calls are rolling in. Awesome!
Dear Small Business Owners - #3 Lead Conversions
So once your filtered leads pick up the phone, or send an online enquiry, or talk to your chat-bot - what then? What method do you follow to convert your leads, into paying customers?
Dear Small Business Owners - #2 Customer Journey
So you’ve optimised your website for search engines, you’ve automated your responses, and you’re highly visible on all social media. You’ve automated your leads capture process, and the data, leads, enquiries and customer phone calls are rolling in. Awesome!
So… what’s next?
Dear Small Business Owners - #1 Data
So you’ve optimised your website for search engines, you’ve automated your responses, and you’re highly visible on all social media. You’ve automated your leads capture process, and the data, leads, enquiries and customer phone calls are rolling in. Awesome!
So… what’s next?
Buyer Persona - the secret revealed!
In this post I reveal the secrets to the elusive “buyer persona”…