Dear Small Business Owners - #4 Losing is Not the End

So you’ve optimised your website for search engines, you’ve automated your responses, and you’re highly visible on all social media.  You’ve automated your leads capture process, and the data, leads, enquiries and customer phone calls are rolling in. Awesome!

So… what’s next?

Well – that’s kind of up to you. But there’s a few main things to think about.  This is a series of 5 short info sessions to help you through.

4 of 5 - Losing is not the end.

And once those customers have been processed, and sales won or lost – what then?  All is not lost!  Often you can gain data and feedback just by asking – why was the sale lost?  Was a competitor cheaper?  Or better equipped?  Perhaps the customer didn’t make a decision, but is holding off? All this info can be retained, and programmed for a followup.  Even the lost sales can be graphed, and over time you will begin to see a trend identifying the reasons, allowing you to make better business decisions.  If 90% of your sales are lost because your competitor is cheaper – then you might need to think about adjusting your price, or adding extra value to your product or service. Or perhaps you already have more value, but you’re just not communicating it well enough.

And one of the beauties of mapping out your customer journey, is that you can identify pieces of marketing collateral (or other) that you need to support each stage.

Overwhelmed Much?

Yes – this process can be complicated, annoying, overwhelming, time-consuming, and generally a pain in the neck.  There is no silver bullet, no magical cure, and definitely no fast forward.  It will take time, patience, consistency, and resilience.  The great news is that you don’t have to do this alone. 

#BelladonnaMarketingConsulting  #MarketingSidekick  #askwhy #datatrendanalysis #alwaysfollowup #marketingcycle